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Vantive Media leverages third party and partner website properties in subject matter clusters with each brand contributing a complimentary and synergistic effect to the application software focus and overall group knowledgebase. Clusters achieve focus and support a hub of influence which promote increased readership, crowd sourcing, added community interaction and more intuitive learning for IT buyers.

An increased number of interactive sources provide strong behavioral data for continuous optimization. Vantive Media lead generation programs are based on years of highly examined IT buyer behavioral patterns demonstrated throughout each step of the business software procurement process. Supplementing our online and offline research with direct feedback and post sales third party surveying provides a continuous process of learning and optimization for our brands, tools and demand generation platform.

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Vantive Media is also a passionate CRM advocate and nurtures a comprehensive CRM application which correlates buyer activities and related data over extended periods. The linking of buyer activities over time combined with the delivery of client specific content develops a trusted relationship with business buyers and community participants.

Vantive Media brands deliver qualified sales prospects to high fit business software suppliers. Vantive Media leverages its demand generation platform, third party and partner industry web sites, original market research, licensed third party research, suite of proprietary tools, buyer focused decision matrix models and an integrated network of social media destinations and community forums to collectively promote Vantive Media content, educate buyers and connect buyers with relevant suppliers.

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