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Vantive Media Methods

Vantive Media researches, authors and publishes business software content in a variety of forms and distribution mediums. Subject matter content within a given application topic is normally assembled, tailored and dispersed among a network of complimentary channels which include the following resources and distribution channels.

  • Highly Trafficked Web Site Portfolio. Trusted, highly relevant and information rich third party and partner Web sites have become the go-to information sources for business software buyers seeking to educate themselves and ultimately develop a short list of solutions for purchase consideration. Vantive Media selectively disperses its media content across a portfolio of third party and partner web sites as well as many other industry sites. Business leaders and web site readers are part of a following which visit and value Vantive Media content disbursed among preferred web site properties.

  • Vantive Publisher Network. The Vantive Publisher Network (JPN) consists of over 100 publishing partners and highly relevant B2B third party sites and communities which compliment the Vantive Media network to extend the reach and number of industry destinations which serve buyers who seek to gather research, educate themselves and develop short lists of qualified vendor solutions.

  • Original Research. Vantive Media authors and analysts deliver both original and compilation research as well as license third party research. Through its focused media channels, Vantive Media sponsors and participates in industry forums and has a tremendous reach and interaction with business executives, IT leaders and application software practitioners. Vantive can leverage these communities and others with online surveys, research projects and controlled reviews in order to deliver easily digestible compilations of best practices, lessons learned, industry trends and group knowledge.

  • Subscription Content. Vantive Media has become known for sharing independent observations, balanced opinions, data driven presentations and fact-based recommendations.

  • Social Media. Vantive Media is a believer and advocate of social media strategies, tools, content and channels for the business software industry. The company routinely promotes and harvests user generated content from online forum communities, social networks, wikis, podcasts and independent and authoritative bloggers. Vantive Media also leverages in-house tools to converge and correlate data points and technology content from across social media channels in order to understand content velocity, gauge key findings and summarize key points for our readers.

  • Executive Interviews. Interviews with some of the business software industry's most successful, interesting and provocative thought leaders provide insight and ideas that cannot be acquired elsewhere.

  • Integrated Marketing Programs. Vantive Media's online marketing programs can integrate various media and demand generation techniques in order to help business software marketers reach targeted decision makers through a portfolio of third party and partner web sites, email newsletters, webinars, social media networks and live events. Business executives and other industry decision makers rely on Vantive Media content for independent, high-quality, time-saving information services that help them stay connected, make informed purchase decisions and get ahead in their industries.

Vantive Media Content, Resources and Distribution Channels

 

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