Vantive Media
Public Relations Press Release

 CRM Media Release



February 29, 2012

For Immediate Release

Beagle Research Short Tale Award Awarded Best Animation Video Production by Beagle Research

Boca Raton, FL (Marketwire) -, an information rich portal and online community focused on CRM research, current events, software reviews and online community engagement, was awarded Best Animation and Best Use of Character in the Beagle Research, 2012 Beagle Short Tale Awards. Other video excellence winners included Oracle, RightNow Technologies,, Marketo, Crowd Factory and Get Satisfaction.

According to Beagle Research Managing Director Denis Pombriant, "The Short Tale Awards 2012 for excellence in video production by front office software companies contains some notable efforts. The winners offer a mix of animation, interviews and demonstrations that vendors used to get their ideas across. The breadth of messages might be the most interesting aspect of this year's competition."

The analysis and accompanying report delivered with the awards, discovered that both large and small companies recognize the value video can bring to customer relationships and they are working hard to develop content that people will enjoy viewing. The video analysis report noted that with this transition we can expect that information transmission, absorption and retention will all increase.

"We're delighted that our creative content has been recognized by Beagle Research in this annual competition," said Chuck Schaeffer, CEO of Vantive Media and Editor of "Employing new communication methods to new channels or new techniques across existing mediums is more than just interesting, it's the next wave of innovative engagement and business performance. We're very pleased that our animated video series was named Best Animation and Best Use of Character in this award competition."

About Beagle Research
Beagle Research Group was founded in 2003 as a market research and consulting firm. Since that time the company's research has been at the heart of the most important discussions in front office software. Managing Director Denis Pombriant is a well-known analyst and thought leader in the CRM space. He conducts research in emerging areas of front office technology and business and writes for CRM Magazine, Destination CRM, Search CRM, CRM Buyer as well as his own web site and blog.

About is laser focused on the issues and matters that most influence success or failure with CRM strategies, processes and software solutions. The CRM website is an authoritative information resource and online community for business and IT leaders and practitioners seeking to advance their organization and careers by advancing their customer relationship management strategy, performance and results. The blend of primary research, original content, curated content, news and user generated content delivers a synergistic combination of information that promotes accelerated learning and actionable take away. is brand property of Vantive Media.

About Vantive Media
Vantive Media publishes technology content that helps business and IT buyers make better IT purchase decisions. Vantive's technology focus, global reach, original research, editorial content, syndicated coverage, web site portfolio, trusted brands and information delivery network make the company the best in the world at delivering education, research and analysis to business and IT leaders seeking quick, trusted and fact-based content to develop short lists of IT solutions for purchase consideration.

Vantive is a registered trademark. All other trademarks and products mentioned in this release are registered trademarks or trademarks of their respective holders.

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