Vantive Media
Public Relations Press Release

 CRM Media Release



July 27, 2011

For Immediate Release Named CRM Idol Media Sponsor

Boca Raton, FL (Business Wire) - Vantive Media, a digital media company that delivers business technology content through online channels, and its information and community website, have been named a media sponsor, extended judges panel participant and Mentor 60 program member for the CRM Idol competition now underway.

CRM Idol is a unique opportunity for 60 CRM and social CRM software providers to make their pitches to the industry's most recognized influencers and advocates and connect with bloggers, analysts, venture capitalists and alliance partners—all while garnering valuable media coverage and publicity.

"We're pleased to have Vantive Media and as a CRM Idol media sponsor and contributing to the judging and mentoring programs. Their contribution to increased media attention and community participation will further promote the next generation of CRM up and comers," said Paul Greenberg, the organizing sponsor of the program, President of The 56 Group and the author of the best-selling CRM at the Speed of Light. will be providing exclusive editorials, displaying online videos, promoting a community dialogue and allowing readers to vote on their favorite solutions at a dedicated CRM Idol website.

"The CRM software market is fragmented - and identifying great market niche solutions, specialty products, vertical systems and tomorrow's leaders advances customers and suppliers in lock step," said Chuck Schaeffer, CEO of Vantive Media. Schaeffer added, "Several emerging growth CRM providers have talented teams and compelling software solutions, but often times lack the needed exposure to aid their ascent. CRM Idol offers that exposure along with the advice and constructive criticism of the industry's most recognized thought leaders and advocates."

About is laser focused on the issues and matters that most influence success or failure with CRM strategies, processes and software solutions. The website is an authoritative information resource and online community for business and IT leaders and practitioners seeking to advance their organization and careers by advancing their customer relationship management strategy, performance and results.

About Vantive Media
Vantive Media publishes technology content that helps business and IT buyers make better IT purchase decisions. Vantive's technology focus, global reach, original research, editorial content, syndicated coverage, web site portfolio, trusted brands and information delivery network make the company the best in the world at delivering education, research and analysis to business and IT leaders seeking quick, trusted and fact-based content to develop short lists of IT solutions for purchase consideration.

Vantive Media is a registered trademark. All other trademarks and products mentioned in this release are registered trademarks or trademarks of their respective holders.

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