Vantive Media
Public Relations Press Release

 HCM Software Media Release



March 1, 2012

For Immediate Release

Vantive Media Launches—An Online HR Software Community

Boca Raton, FL (Marketwire) - Vantive Media, a digital media company that delivers technology focused content through online channels, today launched—an information rich portal and online HR community website focused on research, current events, HCM software reviews and online community engagement for the HR software industry.

"HRlab editors act as the community sponsor of new research, curator for fragmented HCM information, moderator for community socialized content and authors of original content. It's their job to stimulate the community conversation and promote user-generated content through a transparent democratization process," says Chuck Schaeffer, CEO of Vantive Media. "The HCM industry is at an inflexion point and more high quality research is much in demand. We're excited to see what HRlab can bring to the table and to the larger HR community."

Readers want a trusted and frequently updated go-to destination that delivers filtered, relevant, candid, opinionated and balanced information that accelerates their learning, contributes to their decision making and advances them personally and in their careers. "Our unique blend of research; original, curated, and user-generated content; and news service delivers a holistic perspective; and what we call 'content with utility'—where all content is authentic, objective, relevant, balanced, opinionated, and delivered by a transparent and trusted source," says Micah Fairchild, Editor-in-Chief of HRlab. "This mix is synergistic and helpful for readers when stoked by advocacy journalists, backed by research and validated by the members' real world experiences."

About focuses on the issues and matters that most influence success or failure with Human Capital Management (HCM) strategies, processes, and software solutions. As such, the website is an authoritative information resource for HR, business, and IT leaders and practitioners seeking to advance their organization and careers by advancing their human capital management strategy, performance and results.

About Vantive Media
Vantive Media publishes technology content that helps business and IT buyers make better IT purchase decisions. Vantive's technology focus, global reach, original research, editorial content, syndicated coverage, web site portfolio, trusted brands and information delivery network make the company the best in the world at delivering education, research and analysis to business and IT leaders seeking quick, trusted and fact-based content to develop short lists of IT solutions for purchase consideration.

Vantive is a registered trademark.

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