Vantive Media
Public Relations Press Release

 CRM Media Release



April 30, 2012

For Immediate Release

The Best Practices of the Best Marketers Research Report Reveals Where Highest Performance Marketers Outperform Their Peers

Boca Raton, FL (Business Wire) -, an information rich portal and online community focused on CRM research, current events, software reviews and community engagement, has released the 2012 Best Practices of the Best Marketers Research Report. Vantive Media performed the research study to answer the question: What are the best performance B2B marketers doing to acquire, grow and retain more customers?

The report identifies the best marketers in lead acquisition and lead management and then identifies the strategy, process and technology factors they do uniquely well or better than their peers. This research report is unique in that it is not just a compilation of survey results, or the numerical breakdown of how a total survey population responded to a given question, but instead examines how practitioners with different levels of performance success responded and differed to each question.

For example, best in class marketers source a significantly higher volume of the sales pipeline leads than do their peer groups. Leaders generate 45 percent more of the sales pipeline leads from marketing programs than Medians and a whopping 133 percent more than Laggards.

"Learning from or replicating average performance scores can only produce average results," said Chuck Schaeffer, CEO of Vantive Media and Editor of "Better to learn from and replicate top performers in order to outperform peer groups and achieve exceptional performance results. This report breaks down performance results by different levels of performers."

The Best Practices of the Best Marketers Research Report is free and can be downloaded from

About is laser focused on the issues and matters that most influence success or failure with CRM strategies, processes and software solutions. The CRM website is an authoritative information resource for business and IT leaders and practitioners seeking to advance their organization and careers by advancing their customer relationship management strategy, performance and results. The blend of primary research, original content, curated content, news and user generated content delivers a synergistic combination of information that promotes accelerated learning and actionable take away.

About Vantive Media
Vantive Media publishes technology content that helps business and IT buyers make better IT purchase decisions. Vantive's technology focus, global reach, original research, editorial content, syndicated coverage, web site portfolio, trusted brands and information delivery network make the company the best in the world at delivering education, research and analysis to business and IT leaders seeking quick, trusted and fact-based content to develop short lists of IT solutions for purchase consideration.

Vantive Media is a registered trademark. All other trademarks and products mentioned in this release are registered trademarks or trademarks of their respective holders.

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