Vantive Media
Public Relations Press Release

 Vantive Media Release



June 1, 2012

For Immediate Release

Vantive Media Launches—An Online Payroll Software Community

Boca Raton, FL (MarketWire) - Vantive Media, a digital media company that delivers technology focused content through online channels, has launched—an information resource and online community focused on research, current events, payroll software vendor reviews, and online community engagement for the Payroll software industry.

Readers want a go-to destination for trusted and frequently updated payroll information that can cut through the noise and vendor hype to deliver relevant, candid, opinionated, and (above all) balanced information that accelerates their learning, contributes to their decision making and advances them personally and in their careers. "Our blend of research, news, curation, and user-generated content is holistic and what we call 'content with utility'—where all content is authentic, relevant, balanced and delivered by a transparent and trusted source," said Micah Fairchild, Editor-in-Chief of PayrollLab. "Ultimately, this unique mix is synergistic and helpful for our readers—especially when stoked by advocacy journalists, backed by solid research and validated by the real world experiences of the community".

" editors and journalists act as community advocates and sponsors of new research, curators for fragmented Payroll information, and moderators for socializing content among the community and through social channels. Essentially, it's their job to stimulate the community conversation and promote user-generated content through a transparent democratization process," says Chuck Schaeffer, CEO of Vantive Media. "As market forces and innovation continue to transform the Payroll software industry, it's clear that more high quality research is in demand. As such, we're all extremely excited to see how can help our readers as well as play a role in the larger Payroll community".

About focuses on the issues that most directly influence success or failure with Payroll strategies, processes and software solutions. is an authoritative information resource for business, HR and IT leaders seeking to advance their organization and careers by advancing their payroll and HCM strategy, performance and results. The blend of primary research, original content, curated content, news and user generated content delivers a synergistic combination of information that promotes accelerated learning and actionable take-away.

About Vantive Media

Vantive Media publishes technology content that helps business and IT buyers make better IT purchase decisions. Vantive's technology focus, global reach, original research, editorial content, syndicated coverage, web site portfolio, trusted brands and information delivery network make the company the best in the world at delivering education, research and analysis to business and IT leaders seeking quick, trusted and fact-based content to develop short lists of IT solutions for purchase consideration.

Vantive Media is a registered trademark. All other trademarks and products mentioned in this release are registered trademarks or trademarks of their respective holders.

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