Vantive Media
Public Relations Press Release

 CRM Media Launch



July 11, 2011

For Immediate Release

Vantive Media Launches

Boca Raton, FL (Business Wire) - Vantive Media, a digital media company that delivers technology focused content through online channels, has launched—an information rich portal and online community focused on CRM research, current events, vendor reviews and online community engagement.

"CRMsearch editors act as the community sponsor of new research, curator for fragmented CRM information, moderator for community socialized content and authors of original content. It's their job to stimulate the community conversation and promote user generated content through a transparent democratization process," said Denis Pombriant, Managing Director of CRM analyst firm Beagle Research. "The industry is at a critical point and more high quality research is much in demand. We look forward to working with CRM Search."

Readers want a trusted and frequently updated go-to destination that delivers filtered, relevant, candid, opinionated and balanced information that accelerates their learning, contributes to their decision making and advances them personally and in their careers. Community participants include industry thought leaders, practitioners, media, academia and suppliers. They collectively contribute the voices, experience and advice of varying views and unique perspectives to the opportunities and challenges of the customer relationship management industry.

"Our brand of content is actually a mix of five complimentary content types—including research, original content, curated content, news and user generated content. The blend achieves a holistic perspective, and what we call 'content with utility'—where all content is authentic, relevant, balanced, opinionated, and delivered by a transparent and trusted source," said Chuck Schaeffer, CEO of Vantive Media. Once delivered, the content advances and matures through social media dialogue and community democratization. "We think the mix is synergistic and helpful for readers when delivered in a single location, stoked by advocacy journalists, backed by research and validated by the members' real world experiences," added Schaeffer.

About is laser focused on the issues and matters that most influence success or failure with CRM strategies, processes and software solutions. The website is an authoritative information resource for business and IT leaders and practitioners seeking to advance their organization and careers by advancing their customer relationship management strategy, performance and results. The blend of primary research, original content, curated content, news and user generated content delivers a synergistic combination of information that promotes accelerated learning and actionable take away.

About Vantive Media
Vantive Media publishes technology content that helps IT buyers make better IT purchase decisions. Vantive Media is a global technology media company that aids technology buyers, advocates proven technology solutions and helps technology suppliers acquire new customers and increase revenues. Vantive's technology focus, global reach, original research, editorial content, syndicated coverage, web site portfolio, trusted brands and information delivery network make the company the best in the world at delivering education, research and analysis to business executives, IT leaders and website readers looking for quick, trusted and fact-based content to develop short lists of IT solutions for purchase consideration.

Vantive Media is a registered trademark. All other trademarks and products mentioned in this release are registered trademarks or trademarks of their respective holders.

Vantive Media Center


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