Vantive Media
Public Relations Press Release

 Software Technology Media Award



February 23, 2010

For Immediate Release


Vantive Media Receives Outstanding Achievement Award from Interactive Media Council

Customer Relationship Management Brand Recognized as Best In Class

Boca Raton, FL (Business Wire) - Vantive Media, a global technology media publisher, today announced that it has been honored with the Outstanding Achievement award in Website Development by the Interactive Media Council, Inc. (IMC) for its Customer Relationship Management software brand.

The Interactive Media Awards™ honor recognizes that the Vantive CRM website and brand met and surpassed the standards of excellence that comprise the web’s most professional work. The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award, the site had to meet strict guidelines in each area — an achievement only a fraction of sites in the IMA competition earn. Of the 33 finalist entries submitted in the Computer Software category, Vantive was the sole recipient of the Outstanding Achievement award.

According to Vantive spokeswoman Edy Henao, “Winning this award exemplifies how we seek to find the balance between powerful branding, clean aesthetics, strong information architecture and accessibility compliancy. A well-designed, aesthetically pleasing and above all functional website is a critical factor in achieving a positive user experience. This recognition from the IMC is a demonstration of our ability to generate a world-class online presence and ultimately advance our mission of advocacy journalism, remarkable content, balanced reporting, community facilitation and recognition as a trusted media partner. We truly appreciate being congratulated for what we do. It is an honor for our work to be recognized by the IMA and our industry peers.”

The Outstanding Achievement award is the second highest honor bestowed by IMC and an extremely challenging award to win, requiring an entry to achieve an overall score between 460 and 479. To win the award, an entry has to successfully pass through the competition’s comprehensive judging system, with the judges employing a points-based scoring system which allows each entry to receive a maximum 500 points. Each entry is judged using five different criteria, with a score of 0-100 awarded for each criterion. By adhering to the specific guidelines and criteria of this system, IMA judges are able to maintain the highest degree of fairness, accuracy and integrity; competently and effectively evaluate entries; and deliver clear results. Previous award winners in the Computer Software category include SAP, Capterra, HubSpot and Clickable.

About Interactive Media Council

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet. IMC serves as the primary sponsor and governing body of the Interactive Media Awards™, establishes the judging system and provides the judges for the competition. The Interactive Media Council includes judges from Microsoft, American Express, Producers Guild of America, Deutche Bank, The History Channel, CBS Radio,, Hoover’s, McCann Erickson Worldwide, New Line Cinema, New York Times and OgilvyOne Worldwide.

About Vantive Media

Vantive Media produces technology media that helps IT buyers make better IT purchase decisions every day. Vantive Media is a global technology media company that aids technology buyers, advocates proven technology solutions and helps technology suppliers acquire new customers and increase revenues. Vantive's technology focus, global reach, original research, editorial content, syndicated coverage, web site portfolio, trusted brands and information delivery network make the company the best in the world at delivering education, research and analysis to business executives, IT leaders and website readers looking for quick, trusted and fact-based content to develop short lists of IT solutions for purchase consideration.

Vantive Media is a registered trademark. All other trademarks and products mentioned in this release are registered trademarks or trademarks of their respective holders.

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