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Vantive's editors and award winning journalists can create outstanding content for marketers to use with inbound marketing programs.


Custom Technology Content Production

SiriusDecisions reports that by 2015, more than 75% of leads will come inbound from the web. Marketers don't dispute the need for remarkable content to support inbound marketing efforts, but struggle to create and keep up with such a time consuming effort. The challenges in creating, distributing, promoting and measuring content across multiple platforms can be daunting.

Vantive Media's editors and advocacy journalists can publish primary research and original content in various forms to aid business software marketers needing outstanding content for demand generation events, nurture campaigns, inbound marketing and thought leadership programs.

Content may include a variety of types:

  • Primary research projects which uncover best practices among best-in-class companies
  • Customized research based on unique market, company or product opportunities
  • White Papers using research and best practice metrics from Vantive Media's proprietary knowledgebase
  • Blog posts which can take a point of view from our award winning journalists or deliver ghost writing services
  • Buyer tools, such as our Readiness Assessments, ROI Calculators and more
  • OpEds for inclusion in industry magazines or trade periodicals
  • Customer case studies with demonstratable ROI and 'How To' replication advice
  • Webinars, which have become the go to information source for busy executives seeking live topical presentations
  • Podcasts, which provide information seekers with portable information that is often taken on the go (most notably on iPods or iPhones). This type of presentation technique is particularly effective when integrating educational messaging with an entertainment flare
  • Video is the next mainstream information consumption mode for busy executives who prefer visual briefings

Each content project can be delivered in publisher quality written form, or leveraged into audio or video – or both. Not only is the content written by expert business software journalists, but is perceived to be more credible by readers when published by a recognized third party media organization.

Our experience in creating educational, engaging and entertaining content will ensure that your message is on target, clearly communicates the business issues facing your customers and uses effective calls-to-action to solicit the type of response to aid and advance your marketing objectives.

Then too cut through the industry noise we'll partner with you to promote and distribute your content across our internal and partner networks. It is said that content is king, but distribution is the power behind the throne. Vantive Media's distribution networks are laser focused for the channels business software buyers frequent.

The marketing landscape has entered a sea change and the shifts for B2B technology marketers to implement social media marketing, inbound marketing and content marketing programs have created a perfect storm for already under-resourced marketing staff. Vantive Media can be the partner to create remarkable content, leaving marketers to focus on strategy and execution.

Inbound marketing pundits say marketers must think like publishers. We already are a publisher.

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