Vantive Media
Privacy Statement Disclosure Statement

 Conflict of Interest Policy



Vantive Media Disclosure Statement

The purpose of this statement is to disclose any material financial or other economic connections that may exist between Vantive Media, including any of its brand web sites, its employees and other companies.

It is our mission to deliver objective, authentic, relevant and timely information and content that aids our readers. We further endeavor to be a transparent and trusted business partner in all that we do. We believe that if you are to trust our journalistic opinions, original content and research then we need to disclose and clarify any actual or perceived conflicts of interest.

We strive to provide our candid and honest opinions, findings, beliefs, or experiences on topics, products, services, and companies. We have implemented rigorous quality assurance processes and retain only senior journalists and practitioners, however, in the end, we are human. Our points of view are influenced by our backgrounds, experiences, relationships and possibly even occupation, religion or political affiliation. And we are inevitably influenced by who pays us in a material way.

Where there are instances where we write about or cover companies who are clients or where we choose to possess a vested or participative interest (such as a board seat) in companies in the market space, we shall disclose these relationships below.


Below is a list of companies and events from whom Vantive Media has received remuneration in the past 12 months for media, consulting, speeches or services.

  • Microsoft Corporation

Personal Investment or Interest

There may also be organizations where we have a personal, vested interest. Listed below are these specific relationships. These relationships are disclosed directly when the relationship becomes material. For example, if an employee sits on the board of an organization that is being discussed or written about, it will be disclosed.

Vantive Media and its staff make no financial investments in companies receiving editorial coverage or other comment.

Corporate Boards
Chuck Schaeffer sits on the board of directors for Aplicor Inc and Aplicor LLC.

Non-Profit Boards
Chuck Schaeffer sits on the board of directors for Vantive Foundation, a not for profit 501(c)(3) organization.

Mutual Funds
Vantive Media staff own mutual funds and 401k funds however do not influence how funds are chosen, nor are completely aware of all stocks and companies in each fund. We do not have a direct relationship with any fund manager.

Gifts, Products & Services

Vantive and its employees will not accept direct payment for endorsements of products, services, or companies. Any endorsement that we make will be because we genuinely believe in the merit of the product or service. We do not engage in in-kind transfers. If there is a product or service we have reviewed and liked, we’ll purchase it with our own money.

Due to our line of work, we often test and review products before they are released to the general market. We may have also received free or discounted products or services in order to understand how they work as a reviewer. In instances where we discuss or write about these products or services of market value over $100, we will disclose if we obtained them from the company at a free or discounted rate. For example, “A demonstration unit was provided for the purpose of this review.” Where practical, the test product will be returned to the company, given away to charity or a member of the community or otherwise discarded.


Sites, services, and events associated with Vantive Media may have advertising, sponsorship, banners, paid insertions, or other forms of marketing. Those advertisements will be clearly identifiable as paid advertisements whenever possible and reasonable. In some cases, a clear marking will not be made — for example, we may receive affiliate revenues from book sales via Amazon’s affiliate sales program. However, if a review of the book is published, a disclosure will be made and the published page will not include an affiliate link.

Vantive Media Privacy


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