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About Vantive Media | High Impact Media

Vantive Media produces business software media content that helps thousands of buyers make better purchase decisions. Vantive Media is a focused media company that aids application software buyers, advocates proven technology solutions and helps suppliers acquire new customers and increase revenues. Vantive Media's focus, reach, original research, editorial content, syndicated coverage, partner brands and information delivery network make the company the best in the world at delivering education, research and analysis to business executives and website readers looking for quick, trusted and fact-based content to develop short lists of business software solutions for purchase consideration.

Vantive Media is unsurpassed at educating website readers and buyers and acquiring qualified prospect leads for business software suppliers. Vantive Media manages, leases or reserves paid placements on some of the Internet’s best brands and website properties that serve buyers who survey the market and educate themselves in an effort to efficiently and effectively develop application software solution short lists for purchase evaluation.

Our competitive advantages which result in direct client value include the following:

  • Trusted Source. Vantive Media has become one of the top 10 most trusted educational and analysis technology sources for independent thought leadership as judged by application software industry buyers.

  • Topic Focus. Business software media is our exclusive focus and core competency. Our research, content and center of universe position revolve around enterprise business software solutions. We are looked upon and called upon as thought leaders in the areas of CRM & ERP business applications, cloud computing applications, social media and open source software.

  • Valuable Content. Vantive Media partner brands publish a mix of proprietary research and licensed third party studies from recognized analyst firms. Vantive Media performs reviews and analysis in order to deliver practical, purposeful and actionable insights and recommendations. Our independent assessments achieve fact based and balanced opinions with regard to business software supplier claims and purported value. Our end result is to deliver timely, accurate and comprehensive analysis to support decision makers in making more informed decisions.

  • Organic Leads. Unlike lead generation firms which simply procure PPC (Pay Per Click) adwords which lead to landing pages baited with poor quality content and superficial calls to action – and are little more than unqualified buyer fishing expeditions – Vantive Media analysts and journalists author original research findings and content that is credible, highly focused, syndicated and published on both online and offline mediums. Readers and buyers are attracted to Vantive Media content for its objective value in supporting and influencing decision making. This in turn provides our supplier customers with far more qualified prospects.

  • Risk Reduction. With Vantive Media lead generation programs you only pay for leads which match your qualification requirements.

Media Focus and Core Competency


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